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The Sober Man

Logan Martin Lake

Hello Friend

In 2024 our mission began with a simple yet powerful observation: there was a noticeable lack of elevated accessories designed specifically for The Sober Man — the man who values sophistication, purpose, confidence, and character.

We recognized the need for pieces that not only reflected refined style and timeless elegance, but also honored authenticity, quality craftsmanship, and economic integrity. From that vision, we set out to create collections that inspire distinction, celebrate individuality, and provide meaningful luxury without compromise.

Why Choose Us

We distinguish ourselves by focusing on curated, unique finds. Rather than operating as a large corporation, we are a team of professionals genuinely dedicated to uplifting every Sober Man.

CURATED QUALITY

Every piece is hand-selected: wood watches, wood ties, feather bow ties, and fraternity accessories chosen for their craftsmanship and distinction.

COMMUNITY FIRST

We are not a corporation. We are professionals who are genuinely invested in the uplift and elevation of every man in our community.

STANDARD OF EXCELLENCE

We believe every man, young or mature, deserves to present his best self. That is not a luxury. That is our standard.

VALUES-LED BRAND

Grounded in faith, dignity, and self-control, The Sober Man is more than a brand. It is a posture and a way of showing up in the world.

Older men are to be sober-minded, dignified, self-controlled, sound in faith, in love, and in endurance.

TITUS 2:2

Young men likewise exhort to be sober minded.

TITUS 2:6

The Faces Behind the Mission

Dr. Juan M. Carwell

CO-FOUNDER

A visionary dedicated to redefining what elevated menswear means merging purpose, faith, and style into every curated piece.

Monica Ellis Carwell

CO-FOUNDER

The creative force behind The Sober Man's aesthetic, bringing elegance, warmth, and community spirit to every collection.

Let's Connect

We would welcome the opportunity for you to join us on this journey. Whether you are a long-time supporter or a new contact, we appreciate your interest in our mission.

EMAIL

jmc@sftg1.com

PHONE

313-744-3219

Unleash your Swagger.